Dossier: Identity

Porsche stands for engineering artistry, iconic design, and technical innovation. The brand identity is derived from a rich history that is not just about the past – it is a living heritage. An ongoing memory that continues to advance. At Porsche, heritage does not mean looking back nostalgically, but rather indicates a promise for the future: Core values are preserved and continued with each new model and each technological innovation. 150 years after the birth of company founder Ferdinand Porsche, Christophorus looks back on the origins of the Porsche DNA – and reveals how it is still alive today.

Consumption data

911 Carrera GTS

911 Dakar

911 GT3 RS

911 Targa 4 GTS

Macan 4 Electric (preliminary values)

Macan Electric

Macan Turbo Electric (preliminary values)

Panamera Turbo E-Hybrid

Taycan 4 Cross Turismo

Taycan Turbo GT

Taycan Turbo GT with Weissach package